To introduce the 2020 Corsair on the Lincoln.com website, the team was tasked with creating long-form video walk-around videos showcasing the features and styling of the all-new vehicle.
Given the caliber of the footage obtained, the marketing team invested in re-editing the long-form content for the TV launch campaign later that year instead of shooting all new content. Saving both time and money in addition to giving the whole launch one cohesive look and feel.
Vehicle Overview
Interior
Exterior