To coincide with the summer games in Rio de Janeiro, Brazil, Ford amplified their "Life is a Sport” tagline which was introduced during the launch of the 2017 Ford Escape. For the campaign, my team created over 200 assets to fulfill both paid digital and organic social needs. Being on-call and onsite in a timely manner was a must in order to produce real-time reaction gifs in order to engage with fans.
:30 Digital Spot
Athletic Demos
Reaction Videos
Emoji Gifs
